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E-commerce and home grown companies dominate the list of preferred employers in India
Lipi Agrawal | HRKatha | New Delhi | Friday, 19 May 2017

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As per LinkedIn, none of the traditional companies in the FMCG, durable and auto sector feature in the list of most sought-after employers in India.

Despite several negative branding, layoffs and its tussle with a premium institute such as IIM Ahmedabad over pre-placement offers, Flipkart is still the most sought after employer in the country – LinkedIn says so.

Now what makes Flipkart the most sought after employer in the country.

The rationale is Flipkart has an interesting on-boarding activity. On their first day, employees are picked up by chauffeur-driven cars and sent on a treasure hunt to familiarise themselves with the office. Employees with over two years at Flipkart can take a career break to pursue higher studies, spend time with family or attend to medical emergencies.

Following Flipkart is yet another e-commerce layer – Amazon. According to LinkedIn, Amazon is the second favourite for job-seekers because it offers ‘Leave share’ to the employees as part of their parental leave policy, allowing employees to gift six weeks of paid leave to a spouse or partner, who isn’t eligible for parental leave at their employer’s.

Such small gestures or practices do matter a lot for the employees but can’t be the core reason for choosing an employer over the other.

What’s interesting about this list is that none of the traditional large business conglomerates feature in this list of top 25 most sought after employers in the country.

According to LinkedIn, the list is backed by data, collected from job-seekers, engagement and retention f employers, paired with an editorial lens that examines the billions of actions by LinkedIn’s 500+ million members.

This year’s list has over 30 per cent of new entrants, namely One97 Communications (No. 4), Tech Mahindra (No. 14), Swiggy (No.15), IDFC Bank (No.17), Vodafone (No.20), Grofers (No.22), McKinsey & Company (No.24) and Oracle (No.25).

Among the companies making upward movements were Ola from last year’s No.10 to No.5, OYO Rooms from No.16 to No.9, Reliance Industries from No.23 to No.10, and Cisco from No.24 to No.16.

This year’s list revealed a few standout insights—that industry disruptors are increasingly gaining preference as professionals are attracted to companies that disrupt the status quo and lead by example. Case in point, Ola at No.5 has revolutionised the urban mobility by creating an ingenious business model with services, such as Ola Play, Fleet, Shuttle, and so on. Similarly, OYO Rooms ranked at No.9, has transformed the hospitality industry to become a budget traveller's first choice.

There also seems to be an increased inclination towards home-grown companies, which offer new possibilities and opportunities for talent within the country. From leading tech multinationals to startups, 13 home-grown companies found a place in the list, including HCL Technologies (No.6), and Wipro (No.18).

“India Inc. is thriving, backed by an increasing business-friendly sentiment and a positive economic trajectory. Understanding the pulse of a younger employee base, enterprises in India are working to build an ethos that drives performance and also delivers a rich workplace experience. We analysed India's most attractive employers to understand how their culture and growth opportunities appeal to Indian professionals, and interestingly, home-grown companies are leading the list.” says Irfan Abdulla, director- talent solutions & learning solutions, LinkedIn India.

Many of the companies have one thing in common— they reward their employees well. From unique welcome traditions to offering sabbaticals for tenured employees and well-being programmes, companies offer perks in order to retain employees. Here are some of the interesting perquisites that these companies offer their employees:

Adobe  has initiated many programmes, which emphasise its commitment to employee health. From a doctor on campus to providing free consultations to employees and their families, the company believes keeping its people healthy is the key to building a strong company culture.

“All top companies in India have a strong talent brand, powered by culture and purpose.  While these factors are the main drivers in attracting talent, the key to retaining employees is to create an environment, where employees can grow by working on meaningful projects and contributing to the organisation’s success,” Abdulla adds.

Some companies that demonstrate this vision include:

At KPMG India employees get the opportunity to tackle some of the biggest issues facing Indian businesses and governments today, such as redefining urban growth in Maharashtra or helping guide the future of renewable energy.

HCL Technologies is promoting the concept of ‘Ideapreneurship’, it has created an atmosphere, where employees are taking the lead in finding solutions and ideas, and then driving them to fruition.

The Top 25
1 Flipkart
2 Amazon
3 KPMG India
4 One97 Communications
5 Ola
6 HCL Technologies
7 Adobe
8 Alphabet
9 OYO Rooms
10 Reliance Industries
11 Capgemini
12 Accenture
13 Deloitte India
14 Tech Mahindra
15 Swiggy
16 Cisco
17 IDFC Bank
18 Wipro
19 Tata Communications
20 Vodafone
21 Cognizant
22 Grofers
23 MakeMyTrip.com
24 McKinsey & Company
25 Oracle

© 2016 HR Katha
Last modified on Friday, 19 May 2017

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