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What’s in Saint-Gobain’s new futuristic employer brand
HRK News Bureau | New Delhi | Tuesday, 20 June 2017

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With its new, strong and engaging tagline, ‘Invent yourself. Reshape the world’, Saint-Gobain is looking to promote its unique and open spirit.

For the global launch of its new employer brand, Saint-Gobain also held an entirely online series of international open house days called Saint-Gobain Live Journey. For five days, from June 12 to 16, students, recent graduates and potential applicants could meet Saint-Gobain teams on live Facebook sessions in China, the United States, Brazil, India and Europe. New content, ranging from videos to employee interviews, were also posted every three hours on the company website.

In line with its recently unveiled new positioning, French company Saint-Gobain has launched its new and futuristic employer brand. The new brand is the result of a unique collaborative effort between the teams in Saint-Gobain’s target countries and its communications agency, 4ventsgroup.

With the engaging tagline ‘Invent yourself. Reshape the world’ Saint-Gobain  looks to promote its unique and open spirit, and a demanding environment. It encourages its current and future employees to challenge their creativity to make the group one that contributes to creation of great living spaces and improvement of daily life.

The new employer brand incorporates applicants’ perceptions of the group in a bid to spread the message that Saint-Gobain wants to get across to talented individuals the world over. It is also a tangible reflection of the experience of Saint-Gobain’s teams and of the breadth of businesses, career paths and experiences that the group offers its employees.

The new employer brand stands on four pillars, which are as follows:

- A commitment to materials-based solutions for well-being and sustainability;

- An enterprising and innovative environment;

- People matter, and to show it every day;

- Co-designed and open professional development.

Claire Pedini, vice president, human resources, Saint-Gobain, says, “Each year Saint-Gobain hires 28,000 people worldwide. With the new employer brand, we wanted to make our group more visible and easier to comprehend to bring out the unique character of Saint-Gobain as an employer.”

Talking about the objective of the new employer brand, Pedini adds, “Our world is changing at an increasingly fast pace and our company is evolving with it. It was therefore important for us to promote the mindset we are seeking in our employees and the personalized support that the group is able to provide them in building their careers.”

For the global launch of its new employer brand, Saint-Gobain also held an entirely online series of international open house days called Saint-Gobain Live Journey. For five days, from June 12 to 16, students, recent graduates and potential applicants could meet Saint-Gobain teams on live Facebook sessions in China, the United States, Brazil, India and Europe. New content, ranging from videos to employee interviews, were also posted every three hours on the company website.

© 2016 HR Katha

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