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Google, Apple, RBI, FB, SBI: Preferred destination for business students
HRK News Bureau | Bengaluru | Monday, 20 June 2016

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Among other Indian companies, Infosys, TCS (Tata Consultancy Services), Air India, Flipkart, Wipro, Reliance Industries, Tata Motors, ONGC, L&T, Mahindra & Mahindra, Aditya Birla Group, Indian Oil, BHEL (Bharat Heavy Electricals Ltd.), Snapdeal, HCL and NPTC also feature in the list.

Google has emerged as the most preferred destination for Indian students from across streams – Business/Commerce, Natural Science, Engineering/IT and MBA.

For students from the Business/Commerce stream, Google is followed by another multi-national technology company, Apple while the No. 3 position is taken by a government-owned Indian company – RBI (Reserve Bank of India). Both Apple and RBI have interchanged their positions this year – in 2015, RBI was the second choice of students while Apple was at No. 3 in terms of preference. Facebook continues to be at No.4 for two years in a row.

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Another Indian bank, State Bank of India also features among the top 5 preferred destination for business and commerce students in this country, and it has moved up two positions from No. 7 in 2015 to No. 5 in the current year.

The other Indian banks that feature in the top 100 list are ICICI Bank at No. 17, HDFC at No. 25 and Axis Bank at No. 29.

Among other Indian companies, Infosys, TCS (Tata Consultancy Services), Air India, Flipkart, Wipro, Reliance Industries, Tata Motors, ONGC, L&T, Mahindra & Mahindra, Aditya Birla Group, Indian Oil, BHEL (Bharat Heavy Electricals Ltd.), Snapdeal, HCL and NPTC also feature in the list of preferred employees in the country.

The choice of Indian MBA students is somewhat similar to that of Commerce students, but there is a slight change in the rankings of employers.

For instance, the MBA students prefer Apple, Facebook and BMW over RBI.

Or take the case of Hindustan Unilever (HUL) which is at No. 27 for Commerce students while for MBA pursuant, HUL is at No.6. Similarly, The Boston Consulting Group (BCG) is at no. 42 for Commerce students, but at No. 16 in MBA students’ preference list.

Unlike, MBA and Commerce students, those pursuing Engineering and IT seem to be more in favour of Indian companies than MNCs.

In this a category, four Indian companies feature in the top 10 list and these include L&T, BHEL, Infosys and ONGC in that order.

The other Indian companies that feature in the top 25 list are TCS, Tata Motors, Indian Oil, Wipro, Flipkart, NTPC and Tata Steel.

For students of Natural Science, there are three Indian companies among top five preferred employees – ONGC follows Google at No.2, while RBI and SBI take away the No. 4 and 5 positions, respectively. Apple is at No.3.

The survey by Universum, an employer branding consultancy, also indicates that close to 42 per cent of respondents wish for an international career and around 37 per cent want to have work-life balance.

Interestingly, equal number of student want stability and entrepreneurial roles – 35 per cent of students voted for these two parameters as important career goals. Around 28 per cent students want to be dedicated to a cause, while 21 per cent prefer to be in a competitive and intellectually challenged environment.

In 2015, the most preferred sectors were Bank, Management and Strategy Consulting and Media and Advertising, while this year, the top 3 preferred sectors are Aerospace and Defence, followed by Engineering and Manufacturing, and Banks at No. 3.

Universum has interviewed 29,448 students from across 157 universities and 120 streams for the survey – The Most Attractive Employers 2016. This year the sample size was increased by 62 per cent from 11,357 students last year.

© 2016 HR Katha
Last modified on Thursday, 06 October 2016

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