CARS24 has unveiled plans to boost the proportion of women in its workforce by 50 per cent by 2024. The company, recognising the gender gap in the automotive sector, is committed to enhancing diversity across various roles within its organisation.
Cars24 is an Indian company that operates in the used car buying and selling industry. It provides a platform that allows individuals to sell their used cars directly to the company, streamlining the process and offering a hassle-free experience.
At present, women and LGBTQ+ individuals constitute less than 20 per cent of CARS24’s workforce. Hence, to address this disparity and champion inclusivity, the company has launched recruitment and training initiatives designed to integrate women into both corporate and frontline positions. Furthermore, these opportunities span various departments, including customer experience, operations, marketing and product development.
As part of its initiative, CARS24 is also implementing targeted training programmes, providing upskilling opportunities, and initiating mentorship projects to empower women within the company.
This initiative will emphasise company’s values and its role in fostering a more equitable industry. The push for increased female representation not only cultivates a diverse and dynamic workplace but will also establish a model for inclusivity and equality in the automotive sector, where women currently constitute a small fraction of the dealership and repair/maintenance workforce.
