Bharti Airtel is set to exit the music-streaming market with plans to shut down its Wynk Music app. The move is expected to be implemented in the next couple of months. While this marks a significant shift in Airtel’s business strategy, the company has assured that there will be no layoffs.
As per the company’s plans, all employees currently working with Wynk Music will be absorbed into various roles within the broader Airtel ecosystem. The move has been announced to safeguard their jobs and ensure that no one is left unemployed due to this decision.
This strategic exit from the music vertical is part of Airtel’s broader vision to refocus on core business areas and enhance its digital service offerings. It is reported that Wynk Music will be “sunset” as the company shifts its strategy to optimise resources and align with market demands. The spokesperson further highlighted that the integration of Wynk Music employees into other divisions within Airtel reflects the company’s commitment to its workforce despite the changes in business focus.
As part of the transition, Airtel has entered into a partnership with Apple to replace Wynk Music with Apple Music. This new arrangement will allow Airtel users to access Apple Music as part of their subscription, effectively replacing the Wynk Music service. For Wynk Premium subscribers, Airtel plans to offer special deals for Apple Music, ensuring a seamless experience for users accustomed to the Wynk platform.
This is a strategic shift in Airtel’s approach to digital content delivery, positioning the company as a provider of high-quality, globally- recognised content through its partnership with Apple. By integrating Apple’s premium services into its ecosystem, Airtel aims to strengthen its competitive edge, particularly among high-value customers who seek comprehensive digital experiences bundled with their telecom services.